Belgrade Tower

Behind The Project

The Belgrade Tower, envisioned by Archi-9 Studio, stands as a sculptural dialogue between architecture and media, a vertical canvas where light, motion, and data converge into a living story.
In this project, we had the opportunity to envelop the architectural skin with mediatic technology, transforming the façade into a dynamic narrative surface, one that breathes, reacts, and communicates.

Here, architecture transcends its static form, becoming a storyteller of the city itself. Through LED linears, abstract motion graphics, and organic VJ-loop content, the tower evolves into an immersive, augmented experience, where geometry bends into emotion and data turns into art.

The mediatic layer does not merely illuminate the façade, it shapes its rhythm, giving every contour a new voice. By blending advertising, artistic expression, and architectural composition, the Belgrade Tower becomes more than a building; it becomes a living beacon of digital creativity, a modern totem that fuses technology, light, and culture into one continuous urban symphony.

GENERAL CONCEPT