The Tent of Water

TOW – Where Technology Flows with Water

In a world where water is often seen but rarely felt, Saudi Arabia is taking a visionary step, building not just a museum, but a living experience. The Tent of Water (TOW) stands as the first of its kind, an immersive journey that awakens awareness of water’s essence, its movement, purity, and the rhythm it breathes into life.

Inside a monumental 50-meter dome, inspired by the form of ancient water tanks, architecture merges with mediatic art. Here, light, sound, holograms, and motion flow together to turn water into a dynamic storyteller , a fluid symphony of technology and emotion. Visitors walk through interactive promenades where AVL systems translate the invisible stories of water into waves of light, projection, and sonic textures , an experience that educates, inspires, and connects.

This initiative marks the beginning of a new cultural chain of experiences across the Kingdom, a network of

TOW pavilions redefining how we perceive sustainability, awareness, and human connection to the natural element that gives life.

Because here, water is not just a resource, it’s a living narrative.

GENERAL CONCEPT